Telling stories that matter.
Being bold in ideas and actions.
Believing in the power of people
and their voices.
Crafting communication campaigns
that drive action.
Hi I'm Tanu
I partner with purpose-driven organisations to build measurable communication approaches on the foundation of impactful storytelling, strong relationships and data-driven creative tactics, to deliver results and drive their desired audience to take action.
Have a communications and content project that requires a strategist + a doer blended into one unique person?
Let’s have an initial conversation to understand the details of your communication needs and whether we could be a good fit.
CONTENT
Thought leadership storytelling
Multi-channel social content strategy and delivery
Website and intranet content strategy and execution
Website and intranet design solutions
Audience analysis and insights
Editorial creative and content creation
MY SERVICES
COMMUNICATIONS
Campaign communication for advocacy and public mobilisation needs
Internal communication and employee engagement
Leadership communication strategy
Crisis communication
Narrative and messaging
Culture and organisational change communication
CONNECTIONS
Project Management
Stakeholder management
Events management
Cross-functional networking
Multi-market communication delivery
Diversity, Equity and Inclusion driver and champion
When you work with me, you get a person who is…
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A strategist and a doer
I get into the details of the deliverables whilst my head is firmly wrapped around the high-level strategic approach to achieve the larger organisational goal.
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An empathetic leader
I get people, I even get those that you find challenging. I am a good listener, an even better adviser and I get things done by building meaningful relationships, investing in people and their stories.
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Logical and creative
I am digitally-savvy, and an expert in extracting the “simple” from the “complex”. I love data, I get into the why — audience needs, their consumption trends and what doesn’t work — then building a creative, measurable approach.
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Adaptable and dependable
I don’t give up. No matter how high the mountain or challenging the route, I will get there. I am highly adaptable and will deliver results on time, every time.
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Perceptive of unique cultures
People come from unique backgrounds and that is reflective in the way they act. I spend time in understanding their motives, their behavioural patterns and what drives them.
My journey…
I have over 15 years of multi-market, cross-industry experience.
Having started my career in India at a PR agency, I went client-side and slowly but surely started to build my expertise across the communications spectrum.
I went from running marketing campaigns and forging sponsorship deals in the entertainment business to running employee engagement campaigns for technology giants like Oracle and Infosys.
In 2013, my partner and I made a big life and career move to the UK.
I started at Which? Consumer Association, helping them create new channels and content for deeper employee engagement. I then moved to spending quite a number of years at Save the Children, where I added more feathers to my comms hat!
Opening myself up to the world of crisis communications, owning digital content strategy for web and social, working with child and youth campaigners, rewards and recognition, to delivering impactful communication tactics for global campaigns, launching advocacy reports and leading a network of communicators across 70+ offices – I did it all and more!
My final in-house role was with The&Partnership where all of my career’s learning came together in terms of delivery. I led their communications work across internal and external worlds. I drove narrative builds, led multiple PR campaigns, helped leaders put their thoughts to paper, and supported their diversity and inclusion efforts.
And now finally, I am putting all that I have learnt and experiences I have gathered to help organisations - big and small - craft and tell their stories, with impact.
I believe that there is are stories worth telling all around us. From an anecdote of what happened on the way to the office, to delivering complex organisational transformation; from shaping multi-market office culture to growing your business. When done right, stories create an emotional connect with the reader, reassuring them of their beliefs and driving them to take the desired action.
I am drawn to businesses that care about its people, that have empathy at the heart of what they do, truly believe that strong communications is a superpower and believe in creating a thriving work environment for all.
What people say about my work…